GROWTH MARKETING SYSTEMS + INFORMATION TECHNOLOGY
Growth marketing powered by smarter technology
Growth/markIT helps organizations connect strategy, CRM, marketing automation, customer lifecycle communications, data, and digital experiences into a system that drives measurable growth.
Whether you’re struggling with disconnected tools, manual processes, unclear reporting, or fragmented customer journeys, we help create the foundation that allows marketing, sales, and service teams to perform at their best — so the work is easier to manage and the results are easier to trust.
Growth gets harder when your systems don’t work together. The systems usually break before the strategy does.
Many organizations have invested heavily in CRM platforms, marketing automation, reporting tools, websites, and communication channels.
The challenge isn’t usually a lack of technology.
It’s that the systems were implemented at different times, owned by different teams, and never fully aligned around the customer journey.
The result:
- Manual work that doesn’t scale
- Inconsistent customer experiences
- Reporting that can’t be trusted
- Missed opportunities for engagement
- Operational inefficiencies that slow growth
We help organizations simplify, connect, and optimize the systems behind growth so teams can focus on outcomes instead of workarounds.
WHAT WE DO
Our core capabilities
Growth Marketing & Technology Strategy
We align business goals, customer journeys, operational processes, and technology investments into a clear roadmap for growth.
Lifecycle Communications & Customer Journeys
We build data-driven communication strategies across acquisition, onboarding, engagement, retention, and re-engagement.
Operational Excellence & Process Design
We improve workflows, governance, team alignment, QA processes, and operational efficiency to reduce risk and increase scalability.
CRM & Marketing Automation
We design and optimize CRM and marketing automation ecosystems that support lead management, customer engagement, and lifecycle marketing.
Digital Experience & Conversion Optimization
We identify friction points across websites, forms, portals, and digital experiences to improve engagement and conversion.
COMMON PROBLEMS WE FIX
Disconnected Salesforce CRM / SFMC workflows Duplicate email or SMS sends Manual processes Broken triggers Lead routing gaps CRM source tracking issues Unclear lifecycle stages Data quality or reporting challenges Unclear customer journey ownership Segmentation or personalization limitations Abandoned forms or application flows Low conversion rates across funnels Underutilized technology investments Contact governance issues Difficulty scaling marketing operations Inconsistent customer experiences
WHO YOU’LL WORK WITH
Behind Growth/markIT is Kelley Maddison — a growth marketing and technology leader with more than a decade of experience helping organizations align strategy, operations, customer communications, data, and technology to drive measurable business outcomes.
Unlike many consultants who focus on a single platform or channel, Growth/markIT brings together expertise across growth strategy, CRM, marketing automation, lifecycle communications, customer journey design, reporting, experimentation, and digital experience optimization.
Our experience comes from leading and supporting complex growth ecosystems where marketing, sales, service, technology, compliance, and operations must work together to achieve meaningful results.
Clients benefit from a practical, hands-on approach that balances strategic planning with operational execution. We understand both the goals leadership teams care about and the systems, processes, and technologies required to achieve them.
Higher Education Student Success
Enrollment marketing, lifecycle communications for prospective and current students, CRM strategy, marketing automation, contact strategy, experimentation, retention initiatives, and student engagement.
B2B Organizations
Lead management, sales and marketing alignment, nurture strategy, reporting, customer journey design, and automation.
CRM & Automation Operations
Workflow design, segmentation, reporting, multi-touch engagement, and A/B or multivariate testing.
Sports, Entertainment & Fan Engagement
Audience development, behavioral segmentation, CRM strategy, data acquisition, campaign reporting, digital engagement, loyalty initiatives, and partner marketing.
Technology alone doesn’t create growth
Sustainable growth happens when strategy, people, processes, data, and technology work together.
Let’s identify what’s creating friction, uncover what’s holding growth back, and build a practical path forward.
Growth/markIT 